Challenge
Launch a new Korean skincare line in the PH. Ship care packages to creators for authentic UGC. Drive viewers to the brand's Facebook Live grand launch.
KOL Profile
Beauty influencers (skincare/routine formats).
Execution
- Creators posted TikTok videos featuring daily routines with the product for an organic feel
- Instagram Stories/Posts: tagged purchase locations and invited friends/followers to the FB Live
- Repurposed top UGC on brand channels to extend reach
Results
Formats that led: routine demos + story invites to FB Live. Outcome: Strong pre-launch buzz and live-event traffic.
"The cross-platform strategy delivered exceptional results. The routine demos felt authentic and the FB Live invites created perfect synergy between platforms."
— LUXE SKIN Marketing Team